The Martin Brattrud showroom at NeoCon brings the brand to life as an experience rather than a traditional display. Designed to encourage exploration, the space balances a wide range of products within a calm, cohesive environment—where nothing competes and everything belongs.

Furniture, textiles, applications, and graphics work together to tell a layered story. Textile partnerships with LUUM and Kvadrat add depth and tactility, while styling from small California brands and designers reinforces a shared sense of craft and community. Dried florals sourced from the Los Angeles Flower Market, a staple near the brand’s headquarters, ground the space in place and provenance.

Rooted in Southern California sensibility and reinterpreted for the Midwest, the showroom feels warm and intentional —a place to pause, connect, and experience the brand in a new way.